Google has launched powerful behavioral targeting mechanism that is now available to all AdWords advertisers. The new targeting feature for the Display Network, Google Interest Category Targeting, had been in beta since 2009.
How does this work?
For the most part, having your ads shown on sites in the Display Network relied upon the content of the page to trigger ads. If an article was about cameras and that's what you sold, your ad might display on that page. Targeting your ads by Interest Categories is more close to target than applying on theme.
From the Inside AdWords blog:
"With contextual targeting on the Google Display Network, you can find people the very moment they express interest by browsing relevant content. But what happens if someone who has been browsing for cameras then goes on to read a separate news site or favorite blog? A marketer for a camera company would like to show that interested user an ad, but they can't use contextual targeting to reach them, since the site is unrelated."
The settings for Interest Category Targeting are in the Audience Tab of your Adwords Campaigns. Prefer it to select from dropdown menu.
In your selected ad group, once you click on your new Audience Tab you should see a button allowing your to +add audiences. This button will enable you to start searching, browsing, and selecting Interest Categories for your ads.
Using this method you could feasibly target someone who had come to your site but not yet become a customer while excluding those who had. I know I get tired of getting followed around by an advertisement for something I just purchased. Perhaps you could even step up your game one more notch and offer a special ad for visitors who had purchased, as a thank you or a discounted upsell opportunity.
Google once again a step head to other search engines by regularly proposing new innovations to it’s users.
Trying to make it more better, your views are desired.
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