I did And will do a large no of experiments in my campaigns like Thomas Edison(He did a no. of experiments with materials for filament and in the end he got to know that tungsten is the best but by his these practices he also got to know that thousand of other material were not suitable for that post)..Similarly track your success of campaigns with experiments...Like one day increase the bid to that extent that you can not even imagine then see the effect may be profitable to you to that extent that you can not even imagine.I know it will be a foolishness to do such type of experiments because it can hamper your business but Google Adwords is the best platform where you can learn from your mistakes with in a minute, you can do testing by creating new ad groups,campaigns,destination pages,ad copy.....
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