SEM has revolutionized the online advertising space; in fact 99% of what Google earns comes from SEM! Blue is one of the few digital marketing companies in the world who work with Small and midsized organizations from step 1 to ROI world in a matter of few months.
Thus, even if you are on a limited budget you can get connected with your customers, resulting in high ROI.
| Simple Technique For Cutting Google Adwords Costs |
Set up Google Adwords conversion tracking to tell you exactly which clicks you bid on actually resulted in a purchase. Note: this technique can also be used for inquiries, file downloads, filling out a form or whatever the goal of your web pages may be.
Here’s how conversion tracking would work:
Let’s say you are spending $10/day on Google Adwords and generating 20 clicks per day. Your cost for each click is $0.50.| Adwords Spend | $10.00 | ||
| Total Clicks | 20 | ||
| Cost Per Click | $0.50 |
What are visits generated by Keyword 1 doing once they get on your site? Who knows… right? At this stage of the scenario most Adwords users simply take the average conversion rate for the whole site to “guesstimate” what kind of revenue those paid clicks are generating.
Find out with Analytics what user is doing on your site
Set up “conversion pages” within your Google Adwords account and you can know exactly how many sales or signups you are getting from each keyword. It’s fairly easy to do and well worth your while.Simply go to the reporting tab area of your Adwords account follow the step by step instructions, copy the tracking code, and paste it into the HTML of your goal page… not too hard!
Now let’s look at our scenario with conversion tracking in place:
| Adwords Spend | $10.00 | ||
| Total Clicks | 20 | ||
| Cost Per Click | $0.50 | ||
Clicks | Sale | Rate | |
| Keyword 1 | 15 | 1 | 7% |
| Keyword 2 | 5 | 1 | 20% |
Cost | Value of Sale | Profit | |
| Keyword 1 | $7.50 | $10.00 | $2.50 |
| Keyword 2 | $2.50 | $10.00 | $7.50 |
Total | $10.00 |
Let’s use this tracking information and stop bidding on Keyword 1.
| Adwords Spend | $10.00 | ||
| Total Clicks | 20 | ||
| Cost Per Click | $0.50 | ||
Clicks | Purchases | Rate | |
| Keyword 1 | 0 | 0 | 0% |
| Keyword 2 | 20 | 4 | 20% |
Cost | Value of Sale | Profit | |
| Keyword 1 | $0.00 | $0.00 | $0.00 |
| Keyword 2 | $10.00 | $40.00 | $30.00 |
$30.00 |
I am constantly amazed at how few Google Adwords users put this simple, easy-to-do tracking feature into play. But if you are running an Adwords campaign you really should take the time to put conversion tracking into play. It can help you better allocate your dollars for maximum effect and profit.
If you know a little about HTML the entire process can be executed in a half an hour or so. If you are interested I would be happy to take a look at your campaign and show you how Google conversion tracking could work for you.
