Right Ad to Right Audience at Right Time

Today, the Search Engine Marketing or PPC Management is an indispensable resource for all the organizations that wish to expand their customer base. It not only offers instant visibility and relevant traffic, but also ensures that you are paying only when you are seen by the “right” audience. RELEVENCY is the KEY of this marketing medium which is the highest of all marketing channels.

SEM has revolutionized the online advertising space; in fact 99% of what Google earns comes from SEM! Blue is one of the few digital marketing companies in the world who work with Small and midsized organizations from step 1 to ROI world in a matter of few months.

Thus, even if you are on a limited budget you can get connected with your customers, resulting in high ROI.

Simple Technique For Cutting Google Adwords Costs

Eliminate keywords that generate lots of costly clicks but never result in a sale or signup. Getting rid of non-performing clicks is essential to managing your adwords campaigns for maximum results at minimum cost.
Set up Google Adwords conversion tracking to tell you exactly which clicks you bid on actually resulted in a purchase. Note: this technique can also be used for inquiries, file downloads, filling out a form or whatever the goal of your web pages may be.

Here’s how conversion tracking would work:

Let’s say you are spending $10/day on Google Adwords and generating 20 clicks per day. Your cost for each click is $0.50.

Adwords Spend	$10.00
Total Clicks	20
Cost Per Click	$0.50

Imagine you are bidding on two keywords… Keyword 1 is getting three times the click activity as Keyword 2. If all clicks are created equal then Keyword 1 appears to be the winner.
What are visits generated by Keyword 1 doing once they get on your site? Who knows… right? At this stage of the scenario most Adwords users simply take the average conversion rate for the whole site to “guesstimate” what kind of revenue those paid clicks are generating.

Find out with Analytics what user is doing on your site

Set up “conversion pages” within your Google Adwords account and you can know exactly how many sales or signups you are getting from each keyword. It’s fairly easy to do and well worth your while.
Simply go to the reporting tab area of your Adwords account follow the step by step instructions, copy the tracking code, and paste it into the HTML of  your goal page… not too hard!
Now let’s look at our scenario with conversion tracking in place:

Adwords Spend	$10.00
Total Clicks	20
Cost Per Click	$0.50
	Clicks	Sale	Rate
Keyword 1	15	1	7%
Keyword 2	5	1	20%
	Cost	Value of Sale	Profit
Keyword 1	$7.50	$10.00	$2.50
Keyword 2	$2.50	$10.00	$7.50
		Total	$10.00

Keyword 1 is costing $7.50 per day for 15 clicks and generating 1 sale. Keyword 2 is costing $2.50 per day for 5 clicks and generating 1 sale. If the values of the sales are constant then we are making a lot more profit from Keyword 2… but Keyword 1 is eating up most of the daily budget!
Let’s use this tracking information and stop bidding on Keyword 1.

Adwords Spend	$10.00
Total Clicks	20
Cost Per Click	$0.50
	Clicks	Purchases	Rate
Keyword 1	0	0	0%
Keyword 2	20	4	20%
	Cost	Value of Sale	Profit
Keyword 1	$0.00	$0.00	$0.00
Keyword 2	$10.00	$40.00	$30.00
			$30.00

Now, instead of spending $10 to make $10 we are spending $10 to make $30… nice work!
I am constantly amazed at how few Google Adwords users put this simple, easy-to-do tracking feature into play. But if you are running an Adwords campaign you really should take the time to put conversion tracking into play. It can help you better allocate your dollars for maximum effect and profit.
If you know a little about HTML the entire process can be executed in a half an hour or so. If you are interested I would be happy to take a look at your campaign and show you how Google conversion tracking could work for you.

Online Adwords Help & Account Setup Help

PPC Setup Help By experts

Our experts provides Online Marketing Solutions in the International Marketplace.

Our Approach: We listen to your online needs, analyze your web property and deliver customized solutions to meet your online marketing goals.

Who we work with: From established companies to entrepreneurs starting a new business, we can help you reach the next level in the digital marketplace. Our expertise spans across many industries within the global sports, entertainment, online services and e-commerce verticals.

Search Engine Marketing (SEM) on Google, Yahoo and Bing is arguably the best method on the internet to sell your products and drive high quality traffic to your website. You can show a large variety of text ads to people who are interested in the type of service or products you have to offer. We will conduct the necessary research, create your Google Adwords campaign (which can be expanded to Yahoo and MSN’s Bing search engines) as well as monitor and optimize your campaigns.

Some of the functionality of SEM includes:

• Campaigns can be created with set daily/monthly budgets, preventing you from overspending.
• Campaigns can be centered on goals such as advertising cost per single sale or a cost per registration.
•  Specific ads and campaigns can be geographically targeted and displayed in foreign languages.
• You will receive automated reports keeping you informed on how your campaign is performing.

Our Objective: Is to advance your brand or help you increase your online sales - or perhaps both. Straightforward assessments, service packages that are reasonably priced yet produce an outstanding ROI, and a transparent process with frequent client reports on campaign performance - this is what makes it easy and successful to work with Gramercy Global Media.

Contact Us:-+917503308191, +919555506619

Or Email Us:-rohit.jain.sem@gmail.com

Do What You want To Do With Your Campaigns(Experiments)

Hello Friends,,

Experiment Is the only way to catch a good amount of Impressions,Clicks in your Campaigns.
I did And will do a large no of experiments in my campaigns like Thomas Edison(He did a no. of experiments with materials for filament and in the end he got to know that tungsten is the best but by his these practices he also got to know that thousand of other material were not suitable for that post)..Similarly track your success of campaigns with experiments...Like one day increase the bid to that extent that you can not even imagine then see the effect may be profitable to you to that extent that you can not even imagine.I know it will be a foolishness to do such type of experiments because it can hamper your business but Google Adwords is the best platform where you can learn from your mistakes with in a minute, you can do testing by creating new ad groups,campaigns,destination pages,ad copy.....

Google Plus:-User's view

I have taken a demo tour with Google plus as it is opened for a limited reason & i felt facebook is somehow better than this one:-
Here are google lacking with facebook:

1-Google launched it after facebook has reached a wide area of user's.

2-Google's product orkut has been failed due to not updating with time. i am thinking this will not happen with google plus.

3-It is more like we are going for a well talked film but found nothing like it.

4-Google plus is good for gulf & europian countries while google has bigger market in asia which is generally using slow connection.

These are just my point of views, it can be differ from people to people.

Google Interest category Settings in dashboard

What we can do for your business?

• Vertical research into on your niche and industry, to ensure that your business is suitable for use with Google AdWords. 

• Market research into your product or service, to strategize the most effective blueprint for your Google AdWords campaign. 

• Define your target market and advertising goals, to maximize the qualityof keyword and ad text buildout of your campaign. 

• Intensive keyword research, to bring you the maximum amount of relevant and targeted leads .

• Scientific and creative ad text copy writing, testing and tweaking, tomaximize your traffic and return on investment. 

• Keyword and ad text tracking mechanisms, to split test your ads and ensure that you are achieving the highest results. 

• Create a well-structured and thought out campaign, to ensure your success right from the start. 

• Devise a profitable bidding strategy, to make sure you never have to pay more than necessary. 

• Weed out irrelevant searches, to attract ONLY the highest qualified and targeted visitors to your website. 

• Develop quality ads and keywords, to maximize your conversions and overall return on investment.

• Strategically increase your click-through rate, to increase your chances of having lower costs-per-click.

• Work Quality, we are currently dealing with more than 10 firms working on Google Adwords, Adcenter, AOL, ASK search engines with more than 250 products & services in location US, AU, CA, UAE, UK, Sweden & India.

If this is what you want for your business email me at sandeep.kumar.sem@gmail.com or call at (0)9555506619 or (0)7503308191

Contextual Targeting Can be more impressive!

Google’s new Contextual Targeting Tool however gives you an in-depth look at what types of terms Google thinks are semantically related to your core keywords and also shows you totally new branches of keywords that you might not have ever thought to look for on your own.

Additionally, and perhaps most importantly, the tool allows you to see how Google thinks related terms should be grouped together to make successful content ad groups that they can ‘understand’ in order to place your ads on the right display network pages.

To use the tool, you select a geography and language, and then pop in a few sample keywords that are most closely related to whatever it is that you’re selling on Adwords.

The tool then returns a list of pre-made content ad groups and bid suggestions that you can add to your existing campaign, or use to create a new one:

By selecting any of the suggested ad groups, you can edit the keyword phrases Google comes up with: removing keywords that are too geo-specific, or not really relevant to the human eye, or add keywords of your own that you think would round out the ad group even further.

For instance, in the below highlighted ad group, you might choose to take out the references to specific states or just have one state mentioned per ad group:

They’ve come up with a number of great ways to expand on “cheap bike insurance” including terms like “budget”, “cheap insurance forum”, “cheap auto insurance quotes” and more.  This is MUCH easier than trying plucking these out of the standard Google keyword tool.

The Contextual Targeting Tool even shows you where, based on these new ad groups, your ads might show up, right down to the exact URL:

Seeing this in advance is equivalent to getting a sneak peek at your Campaign Placement Report before you put the campaign or ad groups live.  What’s the value of this?  Well, first off you get to see what sites your ads could show on that are NOT appropriate, and should be added as campaign-wide negative site exclusions before these new ad groups are launched.  You may also notice some negative keywords creep in that could be added immediately as campaign-level negative keywords.

Given that we’re looking at car insurance-related ad groups you can likely spot a few sites here that don’t exactly match up to that theme:

So now we’ve got a list of nicely expanded ad groups that can be exported directly from here into Adwords Editor where you can add text or image ads etc…

Tools For Measuring Success- Adwords Campaign Experiments

I have seen very few of ppc experts try adwords campaign experiment. May be they are fearing with Google's Strict policies & Competition mode.
Here i am giving you brief Introduction to these experiments:-

What is AdWords Campaign Experiments?

AdWords Campaign Experiments lets you run different tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions. Testslower the risk of testing new advertising strategies, which ultimately helps you make more informed advertising decisions.

New Google Feature:-Interest Category

How It Works:-



When a user visits an AdSense partner website, Search engine analyze the content of the page and site to show contextually relevant ads. They use these page topics as well as data from third-party companies to associate interests with a user’s cookie, taking into account how often users visit sites of those categories, among other factors.

Google may use the websites a user visits, as well as third-party data, to infer the user’s gender, age category, and other demographics. For example, if the sites that you visit have a majority of female visitors (based on aggregated survey data on site visitation), we may associate your cookie with the female demographic category.

Google will not associate with a user's cookie any sensitive interest categories, such as those based on race, religion, sexual orientation, health, or sensitive financial categories and more.